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  • Spandan Purohit

These are the only SEO practices you need for your business website

In your pursuit of search engine optimization success, it's simple to fall prey to trends. Some temporary hacks might even work, but they inevitably make it more difficult for your website to rank higher on google — because of this, understanding the actual beneficial SEO practices is crucial.

We have filtered out the bullshit. Presenting the crème de la crème of the SEO practices.


1. Do some keyword research

This is simple. Look up keywords that are useful and relevant to your industry. Knowing what your clients want and using that information to meet their needs is essential. Use those keywords in insightful blog entries to get visitors to your website.

Tools like the Google Keyword Planner or Keywords Everywhere will help discover essential keywords that people use when they search the internet.


2. Be sexy

What we mean by that is to understand what users want to know when creating content on your website rather than what you wish to tell.

Put the user's requirements first, and you'll have the opportunity to express your ideas once you've earned their loyalty.

3. Be mobile friendly

We have been emphasizing this forever. Your website has to look fantastic and function well on smartphones.

At the moment of writing, Mobile devices make up 62.06% of all website traffic. 92.1% of users use a mobile phone to access the internet. There are 4.32 billion users of mobile internet worldwide. And you don't have to have a 140+ IQ to realize that this percentage is bound to go up every passing day.

So, do yourself a favor and check if your website is mobile-friendly by clicking here. And if it's not, don't worry, have some water and leave the matter to us. Get in touch with us by clicking here.


4. Realize the importance of metadata

Do you know those titles and tiny descriptions that come up when you search for something? That's called metadata.

Ideally, Your meta titles should be between 50 and 60 characters long mentioning at least one keyword relevant to the page's content.

You also need to include the page's content in your meta descriptions, which should be 150–160 characters long. Your SEO will improve. Besides, You'll get more clickthroughs from search engine listings if you use one or two keywords in your meta description.


5. Be original

Search engines can detect copied content, and when they do, the website is ranked down. Trust me, you don't want that. So,

Don't copy, Paraphrase ;)

There's nothing wrong with using tools like quillbot to help you paraphrase but don't forget to add your own touch.


6. Show off ✨

Ask your customers for testimonials and post them on your website. A good review goes a long way. On that note, Let us know if you find our blogs helpful.


7. When the good is sown, the better is collected

Karma. In our case, backlinking. Backlinking is when you link to other relevant pages. While you're at it, learn about guest blogging.

We found this article very helpful when learning about guest blogging:


8. Never, I repeat, Never ever try to fool Google

I'll say this one more time, Don't you ever try to fool Google. If a hack sounds too good to be true, there's almost a 100% chance that it is. However intriguing it looks, don't take that path. Don't piss off google(even Apple couldn't afford that, but we'll gossip about that some other time). Moving on,


9. Analyze

Leverage the power of Google! I am referring to an older blog of ours. Read it by clicking here for in-depth information.

Anywho, here's the essence: Google analytics can give you insights into your user's mind, What's working and what's not, Website performance, etc.

And hey, if it seems overwhelming, you can always get in touch with us by clicking here. We are always super excited to help ❤


10. Make that sitemap you always avoided

This topic itself deserves an entire article. And we are planning to write one on that. The link will be added right here.

I don't wanna brag but we are crazy awesome at this. So honestly, You should simply get in touch with us in this department.


11. The faster the better

No one, including that weird guy across the street, likes slow websites. Search engines literally hate them. And Google being Google, is very particular about this matter. It will do everything to destroy your rankings if your website takes even a millisecond more than 2 seconds (mobile website included).

Do not take this lightly. Check how fast your site is on Google pagespeed insights.

And you already know how to contact us in case your website is slow.


This is what you need to do right now

  1. Ask your users for testimonials.

  2. Check if your website is mobile-friendly. If it's not, Contact us.

  3. Make that sitemap and submit it to search engines. Or let us do that for you.


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